
Leeum Store



























The Story
What is Korean beauty?
Not just traditional or oriental things, but things where you can find the Korean aesthetic.
Emotional and cultural elements such as its characteristic serenity and gentleness. The various elements we have identified and put in space, and the sense that comes from their proportions and union.
Through this space, we invite you to contemplate on what it means for something to be “Korean”.
Project Details
- Culture
- Museum — Retail
- Hannam, Seoul
- Leeum Museum of Art
- Kukbo Design
- 2020
- 130 m²
- Interior Design
- Kiwoong Hong